Welcome
Help Shape the Future of the RMS Swinton Site.
Kellen Homes is bringing forward proposals for around 216 new homes on land off Pendlebury Road at the RMS Swinton site, creating a new neighbourhood that would deliver 100% affordable housing.
Currently occupied by an underutilised warehouse building, the site presents an opportunity to create a high-quality scheme, delivering much-needed affordable homes alongside new green spaces, including a pocket park, street tree planting and environmental improvements.
The proposals have been designed to help meet local housing needs whilst making better use of this brownfield site and contributing positively to Swinton’s future.
But before we finalise the plans, we want to hear from local people.
This website explains the proposals for the site, the opportunities it could bring to Swinton and how you can help shape the plans before they are submitted to Salford City Council.
Your Voice Matters
We want this consultation to be a genuine conversation about the future of the RMS Swinton site.
Whether you have questions about the proposals, ideas you would like us to consider or feedback you would like to share, we want to hear from you. Our project team is here to listen.
You can take part in the consultation by completing the online feedback form or by contacting the project team directly using the details below.
Our consultation has now closed.
You can also speak to the project team and share your feedback by:
- Completing the online feedback form
- Emailing the project team at newhomesforswinton@havingyoursay.co.uk
- Calling our dedicated community information line on 0161 711 0298 (Monday to Friday, 9am to 5:30pm)
- Writing to us at FREEPOST SHAPE TOMORROW
Delivering the Homes Salford Needs
Across Salford, many people are finding it increasingly difficult to access housing that meets their needs and remains affordable.
For some, that means struggling to find a first home. For others, it means finding a home that provides enough space for a growing family or enables them to remain within the community they already call home.
Our plans seek to address these challenges.
By delivering around 216 affordable homes, the development would create new opportunities for local people to access high-quality housing in a sustainable and well-connected location. The homes would include a mix of apartments and family housing, providing options for people at different stages of life.
The affordable housing tenure mix is currently being developed and will be confirmed as the proposals progress. What is clear, however, is that every home delivered as part of the development would be affordable.
As a 100% affordable housing scheme, the proposals would make a meaningful contribution towards meeting local housing need in Salford and creating opportunities for more people to access high-quality homes.
A New Chapter For Swinton
The proposals are about more than delivering new homes. They represent an opportunity to create a well-designed neighbourhood that responds to local needs and contributes positively to Swinton’s future. A place people can be proud of.
Alongside around 216 affordable homes, the plans include a new pocket park, additional tree planting, landscaped public spaces and environmental improvements designed to create a greener and more welcoming environment.
The scheme has been designed to encourage community interaction, support healthy lifestyles and provide residents with easy access to public transport, local services and employment opportunities.
The ambition is to create a place that feels connected to the wider community from day one and delivers lasting benefits for generations to come.
What will these proposals deliver?
- A mix of homes designed to meet local housing needs
- 100% affordable housing to help local people access high-quality housing and remain locally
- A new pocket park, new street trees, biodiversity enhancements and landscaped public spaces
- Dedicated on-site parking provision and safe access arrangements
- Excellent connections to public transport to access employment opportunities and services across Salford and Greater Manchester
- Sustainable Drainage Systems (SuDS) to manage surface water
- Energy-efficient homes built to modern standards, supporting comfortable living and lower energy use
These plans will bring new investment and renewed confidence into the area whilst creating a development that will serve the local community.
Why Swinton and Why Now?
The RMS Swinton site sits at the heart of a community that continues to grow and evolve.
Located close to Swinton Town Centre, the Civic Centre, local schools, shops and public transport connections, it is well placed to support new homes and make a positive contribution to the wider area. Currently occupied by an underutilised warehouse building, it also presents an opportunity to make better use of a brownfield site in a highly accessible location.
At the same time, demand for affordable housing continues to increase across Salford, with many people finding it more difficult to access homes that meet their needs and remain affordable. There is also a growing ambition to bring investment into Swinton and make better use of brownfield sites that no longer serve their original purpose.
These proposals provide an opportunity to respond to these challenges by delivering much-needed affordable homes in a sustainable location, close to existing services, facilities and public transport connections.
Virtual Exhibition
The virtual exhibition below provides more information about the proposals for the RMS Swinton site, including the vision for the development, the homes being proposed and the wider benefits the scheme could bring to Swinton.
We encourage you to explore the exhibition and share your feedback with the project team.
Our Key Considerations
Affordable Homes for Local People
Around 216 affordable homes designed to help meet local housing needs and create opportunities for more people to remain within their community.
Investing in Swinton’s Future
A significant investment that will create a new neighbourhood and contribute positively to Swinton’s future.
High-Quality Homes and Placemaking
The homes will be designed to modern standards, creating an attractive and welcoming neighbourhood with high-quality public spaces and landscaping.
Making Better Use of a Brownfield Site
Transforming an underutilised brownfield site into a high-quality residential neighbourhood for local people.
Connected To The Things That Matter
Close to public transport, local services, schools and community facilities, supporting convenient and sustainable living.
Greener Spaces and Environmental Improvements
A new pocket park, tree planting, biodiversity enhancements and sustainable drainage features designed to create a greener environment.
Shaped Through Community Feedback
An opportunity for local people to share their views and help inform the proposals before submission.
A Thoughtfully Planned Development
Carefully considered access, parking, drainage and movement throughout the site, supported by detailed technical assessments.
Have Your Say on Swinton’s Future
Your voice matters. Before we submit a planning application to Salford City Council, we want to hear from the people who know Swinton best.
Whether you support the proposals, have questions about the plans or want to share ideas for the future of the site, your feedback is important to us.
All comments received during the consultation will be carefully reviewed by the project team and used to shape the final scheme.
You can share your views by:
- Completing the online feedback form
- Emailing the project team at newhomesforswinton@havingyoursay.co.uk
- Calling our dedicated community information line on 0161 711 0298 (Monday to Friday, 9am to 5:30pm)
- Writing to us at FREEPOST SHAPE TOMORROW
The consultation will remain open until Thursday 16th July 2026.
We look forward to hearing your views and understanding what matters most to local people as the proposals continue to develop.
Feedback Form
About Us
Kellen Homes is a North West housebuilder dedicated to creating beautiful, modern and energy-efficient homes for people who value quality and style. With a strong focus on design and workmanship, Kellen build thoughtfully planned developments across Greater Manchester and the wider North West that people are proud to call home.
Kellen has a strong track record of delivering successful residential developments and is committed to working closely with local communities to create places that provide lasting benefits for residents and neighbourhoods.
To find out more, visit our website: www.kellenhomes.com
Kellen Homes is committed to protecting your personal data. The information you provide in this feedback form will be used solely for the purpose of analysing community views on RMS Swinton.
Your responses will be anonymised when reported and included within a Statement of Community Involvement submitted to the Local Planning Authority. Personal details (such as name, postcode, or email address) will not be shared publicly.
If you choose to provide your contact details, these will only be used to keep you informed about the progress of the proposals. You can opt out of updates at any time by contacting us at newhomesforswinton@havingyoursay.co.uk.
All data will be stored securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By submitting this form, you consent to your information being used in this way.